Success Stories
Logi3
Moshi-Toshi is fantastically user friendly! Moshi-Toshi - plug and play!
How can the flow of goods and information be optimally handled? How can these routes be cost-effectively established? Logistics are a vital component within every company, as customers are unwilling to wait any longer than is absolutely necessary. This makes it essential to find the correct balance between internal cost-effectiveness and external customer satisfaction.
Logi3 helps businesses to optimise their logistics and supply chain processes. This field is as broad as it is challenging. Stef de Bont explains: “We work for logistical service providers and manufacturers, although any business that receives or launches products can benefit from our insights. We have a very clear focus; Logi3 is highly experienced in guiding businesses that work in the fields of high-technology, healthcare, retail, logistics and consumer goods.”
On Demand
Although logistics has made great strides in the last 15 years, there are still many sticking points. “These originate particularly from the fact that supply chains are constantly subject to change. Take globalisation, for example. More and more businesses are dealing with global supply chains. Goods that are today manufactured in China, may be being produced in Hungary tomorrow and vice versa. This means that you often deal with enormous upheavals in distribution patterns. In earlier times, a company may have delivered their products once a month. These days, every customer wants their products on demand. Distribution flows are therefore more frequent and the volumes are often lower. At the same time, it is evident that speed and reliability are becoming more important.” However, this does not necessarily increase logistical costs, Stef says, “…because optimalisation initiatives are being set up and many businesses have scaled up to build global networks.”
Pioneering Role
“Furthermore, Stock Management is becoming more and more important. The life-cycle of products is falling, especially in the hi-tech market; if you still have the iPod Classic in your warehouse, you’ll never get rid of it! Service Logistics is also in the ascendancy. In the past, the field of logistics was mainly focused on the delivery of goods, but today the maintenance and repair of these products is also a focus. If a product is defective, it must be quickly replaced, and when products reach the end of their operational life, they must be returned in the interest of, amongst other issues, the environment. Service Logistics is one of our strong points, and in the Netherlands, we lead the way in this field.”
Informed choice for e-mail newsletters
As a progressive company, using digital forms of communication is the natural, logical choice. ”It must be accessible, affordable, modern, and most importantly, uncomplicated. For us, newsletters are not a platform for increasing sales, we simply use them for informational purposes. What goes on in our company? What projects are we working on? What interesting developments are taking place in the market? This is the sort of information that we want to present to our business contacts in as simple a manner as possible. Nevertheless, we do also realise commercial successes. For example, the Moshi-Toshi statistics showed that there was much interest in a new product we had introduced in our first newsletter. We could easily have capitalised on this, but we chose not to.”
Moshi-Toshi - Plug & Play!
Choosing Moshi-Toshi is particularly influenced by its user-friendly nature. ”I first inquired with our web designers. They could have put something together for us, but their proposal was time consuming, expensive and very complicated. I simply wanted a plug-in-and-play solution; a system which I can subscribe to today and use tomorrow. Moshi-Toshi proved to be the ideal answer. The platform is simple to use – uploading e-mail addresses, for example, is done in an instant – and I find that it functions very intuitively. We chose to have a customised template designed for us. The speed with which this was carried out was pleasantly surprising, and upon seeing the initial version, I already had a feeling of ‘this is what it has to be’. A very pleasant feeling to have!”
Enthusiastic Reactions
The recipients’ reactions are positive. Stef explains: ”I regularly see and speak to many of the people who receive our newsletters, and they immediately give their reactions, which are very enthusiastic. This goes for me, too, as the platform is extremely user-friendly, the newsletters are produced in attractive styles and, when compared with sending newsletters by post, Moshi-Toshi is much cheaper. If, as a modern business, you fail to take advantage of these sorts of innovative solutions, then you are lagging behind.”
Clients' Opinions
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